Analytics & Reports

Track performance, analyze trends, and optimize your events

Last 7 days
Last 30 days
Last 90 days

Total Revenue

$234,567

+23.5%

0%

Conversion Rate

3.2%

+0.8%

0%

Avg Order Value

$89.50

+12.3%

0%

Retention Rate

68.4%

-2.1%

0%

Sales Performance

Revenue and ticket sales over time

Conversion Funnel

Customer journey from visit to purchase

Last 7 days
Last 30 days
Last 90 days
Page Views

Users who visited event pages

24,567 100%
Add to Cart

Users who added tickets to cart

8,234
33.5%
Checkout Started

Users who began checkout process

4,892
19.9%
Payment Info

Users who entered payment details

3,156
12.8%
Purchase Complete

Users who completed purchase

2,847
11.6%

Key Insights

Highest drop-off between Add to Cart and Checkout (13.6%)
Payment completion rate improved by 2.3% this month
Overall conversion rate: 11.6% (industry avg: 8.2%)

Top Events

Summer Music Festival

$45,230 revenue

1,234 tickets

Summer Music Festival

$45,230 revenue

1,234 tickets

Tech Conference 2024

$45,230 revenue

1,234 tickets

Art Gallery Opening

$45,230 revenue

1,234 tickets

Food Carnival 2025

$45,230 revenue

1,234 tickets

Summer Music Festival

$45,230 revenue

1,234 tickets

Summer Music Festival

$45,230 revenue

1,234 tickets

Summer Music Festival

$45,230 revenue

1,234 tickets

Traffic Sources

Last 30 days
Direct
42.3% 10,567 visits
Social Media
28.7% 7,156 visits
Search Engines
18.9% 4,721 visits
Referrals
10.1% 2,523 visits

Activity Heatmap

User engagement by hour

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

12:00 - Activity Level: 3/5

0
2
4
6
8
10
12
14
16
18
20
Low Activity
High Activity

Detailed Reports

Generate comprehensive analytics reports

Revenue Report

Financial performance

Total Revenue: $234,567
Net Profit: $189,234
Growth: +23.5%

Customer Report

Audience insights

Total Customers: 8,234
New Customers: 1,456
Retention: 68.4%

Event Performance

Event analytics

Total Events: 24
Avg Attendance: 78.5%
Top Category: Music

Marketing Report

Campaign performance

Campaigns: 12
Conversion: 3.2%
ROI: 245%

Traffic Analysis

Website insights

Page Views: 24,567
Unique Visitors: 18,234
Bounce Rate: 24.7%

Custom Report

Build your own analytics report

Quick Insights

Revenue Growth

Revenue increased by 23.5% compared to last month, driven by higher-priced event categories.

New Customer Acquisition

1,456 new customers joined this month, with 68% coming from social media campaigns.

Peak Activity Hours

Most ticket purchases occur between 7-9 PM on weekdays and 2-4 PM on weekends.

Conversion Optimization

Cart abandonment rate decreased by 8.3% after implementing express checkout.

AI Recommendations

Optimize Marketing Spend

High

Increase social media ad budget by 30% to capitalize on high conversion rates.

Potential increase: +$12,400 revenue

Schedule Events Better

Medium

Friday evening events show 35% higher attendance. Consider rescheduling midweek events.

Potential increase: +15% attendance

Dynamic Pricing

Low

Implement early bird discounts for high-demand events to boost advance sales.

Potential increase: +8% early sales